Pay Per Click is called PPC in short. PPC is a popular form of advertising online provided by many search engines, including Google and Bing. Also, social media like Facebook and Twitter etc. offers PPC. The basic working formula of the PPC is that the company which will put their ad, their ad will be given priority, and the number of clicks the campaign will gather, the company has to pay some amount accordingly.
If you now compare PPC with traditional marketing, like print media, television or radio ads, it is a big breakthrough for small businesses. The traditional marketing needed a huge budget, whereas, PPC or other internet ads cost much less. The other benefit is that a customer who is looking for a product will click that product, whereas this kind of targeted marketing was not possible with traditional marketing. So, only a customer requiring the product you are selling will search for the product and will click the link.
There are companies, such as, Edkent Media, who is a well-reputed company from Canada and are very successful in PPC. You can contact Edkent Media for further details and get the best information and guidance for PPC.
PPC is one of the most important breakthroughs for small businesses. Here’s the reason why:
- Fast: In traditional marketing, if you want to put an ad, first you have to wait for the print media to print it and you check it and then again resend the things for reprint. In TVs, you make a full TV commercial and then put it on TV and wait till your ad your show up. Those are all time-consuming process. In PPC, all you need to do is worry about your own schedule. If you have a website and something to sell through it, you get your PPC, and it starts at the earliest convenience, doesn’t matter if it’s the middle of the night or wee hours of the morning.
- Measurable: You have instant information if the person is interested in your product, not interested, or was interested and changed their mind. You can know what works for your business with spending. All of the aspects are very clearly measured through PPC.
- Works for websites with low ranking: If your SEO ranking isn’t high, you can take the help of PPC to display your ad.
- Target Audience: You can filter on your audience who wants to see, like for a Spanish customer you display your ad in Spanish. You can target local or international customer. You can target mobile users or desktop users, and such there are many filters you can make while targeting your audience.