Facial recognition software is one of the most exciting innovations that’s becoming used more often these days. This technology, which has been used by Facebook already, is starting to pop up all over the place, being used to unlock the iPhone X and for security teams. In a world that’s run so much by data and high-end technology, this software is a huge deal and will impact a large number of industries. Chances are, it will affect the industry in which you work. If it doesn’t, it will still impact your everyday life, because it’s spreading everywhere.
From the security industry to your everyday mom and pop store, here are some industries that will greatly benefit from the use of facial recognition software.
1 Law Enforcement
Facial recognition and law enforcement have always been meant to work together. After all, catching a criminal is already hard enough. Enforcing parole requirements is a challenge, especially with an overworked police force. Having high-end technology makes a big difference, and that’s where facial recognition software comes in. According to Cognitec,
“Face recognition is a highly efficient tool supporting law enforcement agencies to identify suspects or find missing persons. Faces in photographs or recorded videos, as well as facial sketches/composites, can be compared to image databases of known criminals and provide investigators with the most similar faces (candidate list)…Face recognition brings a new level of search automation and efficiency to the investigative workflow.”
Just imagine if something terrible happened to someone you knew. This technology could be key in bringing the perpetrator to justice. According to the Pew Research Center, police nationwide in 2017 cleared only 46 percent of crimes reported to them–and it’s time for this number to be way higher.
2 Security Industry
Considering that the law enforcement industry will hugely benefit from this software, it’s no surprise that the private security industry will, too. Once this technology starts being used, businesses in the security industry will be able to offer to sell cameras adapted to facial recognition software. As for those employed in this sector, their job will be easier, too: the minute a potentially dangerous person walks into a store or school, they’ll know to be on their guard (pun intended).
Considering that, in 2016, half of US adults were recorded in police facial recognition databases, you can see how essential this information is to keep the peace.
Already, retailers are relying on a huge amount of data so that they can understand their customers. Whether it’s choosing what to sell to them, how to get more Instagram followers interested in their products, or getting customers to come back, businesses take in a lot of info. And one of the huge benefits of facial recognition software is that it gets more information on customers when they’re physically standing in your store. Sure, getting them to fill out a survey is fine, but this is a way better strategy. According to Forbes:
“Facial-recognition software can collect data that reveals not only basic demographic information, such as age, gender and race but also the areas of the store where a shopper lingers, how long it takes to choose a particular cereal and — importantly — what mood the shopper’s expression conveys. Walmart has patented technology that would enable cameras to capture shoppers’ facial expressions while in the checkout lines so it could measure levels of dissatisfaction (or, one hopes, satisfaction). These findings, across the board, could enable retailers to fine-tune their in-store displays and real-time promotions while also localizing the pain points causing those pained looks.”
Additionally, brick-and-mortar stores will be safer. In addition to getting the information they need about their customers, they’ll be able to identify potential shoplifters the second they walk into the store. Considering that robberies and burglaries are up 8.6 percent since 2016, this technology will make a huge difference in the retail industry.
4 Personal technology industry
Already, the iPhone X is using facial recognition software so that users can unlock their phones. It’s safer than typing in a code and easier than using your thumbprint (especially if you’ve been eating something particularly messy). And if this technology is already being used on a device as personal as a phone, it’s going to start spreading throughout the personal technology industry. After all, iPhone X was the world’s best-selling in the first quarter of 2018.
These four industries are going to see huge benefits as a result of the implementation of facial recognition software. More industries will continue to join until it’s as commonplace as the act of scrolling through Facebook in the morning.
What other industries do you think will benefit from using this technology?